The short version: Attentive is purpose-built for e-commerce marketing SMS — abandoned-cart messages, promotions, drip campaigns. Nudge is purpose-built for billing notifications, payment reminders, and operational alerts in regulated industries. Nudge has no platform minimum and bundles email, WhatsApp, voice, and push in the same subscription. Different jobs, different fits.
| Dimension | Nudge | Attentive |
|---|---|---|
| Platform minimum | ✓ None | ✗ Monthly platform fee |
| Primary use case | Billing, payment reminders, alerts | E-commerce SMS marketing |
| Email in same platform | ✓ | ~ Newer add-on |
| WhatsApp Business | ✓ | ✗ |
| Voice / IVR | ✓ | ✗ |
| Push notifications | ✓ | ✗ |
| 2-way SMS, short codes, toll-free | ✓ | ✓ |
| Industry billing templates | ✓ Utilities, healthcare | ✗ Retail/e-commerce |
| TCPA / FDCPA tooling | ✓ Built-in | ~ Marketing-style consent |
| HIPAA | ✓ Compliant | ✗ Not HIPAA-focused |
| Built-in payment processing | ✓ tilliPay | ✗ |
| Pricing | Contact for pricing | Per-message + monthly platform fee |
Attentive is excellent if you're a Shopify-style retailer running abandoned-cart and post-purchase SMS. If you're sending billing notifications, payment reminders, outage alerts, or OTP for a regulated business — Nudge has no platform minimum and ships with the compliance and templates Attentive's e-commerce focus doesn't cover.
Attentive's pricing model layers a per-message rate on top of a monthly platform fee. Even at low send volumes, the platform fee applies. Nudge has no platform minimum — you pay only for what you send, regardless of channel.
Attentive is SMS-first. To match Nudge's email + SMS + WhatsApp coverage, an Attentive stack typically pulls in SendGrid for email and Twilio Conversations for WhatsApp — three vendors instead of one.
| Channel | Nudge | Attentive stack |
|---|---|---|
| SMS | Included in core subscription | Attentive (with platform minimum) |
| Included | SendGrid (separate) | |
| Included | Twilio Conversations (separate) | |
| Voice / IVR | Included | Not offered — typically Twilio Voice |
| Push notifications | Included | Not offered |
Nudge pricing is finalized per organization based on volume and channel mix. To compare against your current Attentive (and supplementary email/WhatsApp) spend, contact sales@tilli.pro or use the ROI calculator.
| Feature | Nudge | Attentive |
|---|---|---|
| SMS broadcast / campaigns | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| 2-way messaging | ✓ | ✓ |
| Short codes / toll-free | ✓ | ✓ |
| MMS | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Drip / automation flows | ✓ | ✓ E-commerce-focused |
| Abandoned-cart, browse-abandonment | ~ Generic flows | ✓ E-commerce strength |
| Email in same platform | ✓ | ~ Newer add-on |
| WhatsApp Business | ✓ | ✗ |
| Voice / IVR | ✓ | ✗ |
| Push notifications | ✓ | ✗ |
| Industry billing templates | ✓ Utilities, healthcare | ✗ Retail-only |
| Built-in payment processing | ✓ tilliPay | ✗ |
| TCPA-compliant flows | ✓ Built-in | ✓ Marketing-style |
| HIPAA | ✓ | ✗ |
Attentive's pricing model uses per-message rates plus a monthly platform minimum. Nudge has no platform minimum and bundles SMS with email, WhatsApp, voice, and push notifications in one subscription. Nudge pricing is finalized per organization based on volume and channel mix — contact sales or use the ROI calculator for a tailored quote.
Yes. Attentive's pricing model includes a monthly platform fee on top of per-message charges. Nudge has no platform minimum — you pay only for the volumes you send, regardless of channel mix.
Attentive is built primarily for e-commerce SMS marketing — abandoned-cart messages, promotions, drip campaigns. Nudge is built for transactional and notification SMS — billing alerts, payment reminders, outage notifications, OTP — for utilities, healthcare, insurance, and financial services. The two products solve different problems.
Yes for most campaigns. Nudge supports segmentation, drip flows, A/B testing, and broadcast SMS. Attentive's strength is its e-commerce conversion-optimization tooling (abandoned-cart, browse-abandonment, post-purchase) which is specific to retail. If you're a regulated-industry brand sending billing or service notifications via SMS, Nudge is a better fit.
Yes. Nudge supports 2-way messaging, short codes, toll-free SMS numbers, MMS, and conversational AI auto-responses out of the box, at parity with Attentive.
Attentive launched email and direct mail products in recent years but its core remains SMS marketing. It does not offer WhatsApp Business, voice/IVR, or push notifications. Nudge includes all of those channels in the same plan as SMS.
Yes. Nudge ships with TCPA and FDCPA tooling for SMS — opt-in management, quiet-hours enforcement, double-opt-in flows, and STOP/HELP keyword handling. Both Nudge and Attentive support TCPA-compliant patterns; Attentive's marketing-first focus means more retail-style consent flows, while Nudge supports billing and collections-style patterns natively.
No platform minimum. No e-commerce-only template library. Plus email, WhatsApp, voice, and push in one platform.
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